As solopreneurs and small business owners we know that we absolutely MUST be active in social networks in order to remain in front of your customer. In order for your social media campaign to be successful, you must have a clear and thought out plan prior to launching the campaign. Target your business’s social media activity toward specific goals. Once you have your social media campaign goals in mind, you will have a better understanding of which social networking outlet is the best fit for your business. [Read more…]